Why we started

Let's be honest: traditional toilet paper is... well, kinda crappy. Massive forests are cleared, resources are wasted, and you're left with something that should feel luxurious, not like a compromise. That's where WIPE IT comes in.

Founded with the idea that wiping should feel good and doing good should feel easy, we set out to reinvent one of the most overlooked but essential items in our daily lives.

What we do?

  • We craft our rolls from 100 % recycled fibres or sustainably harvested bamboo (depending on the product) because comfort and sustainability should go hand in hand.

  • Our packaging is minimalist, clean, and designed for the modern home—no gimmicks, just high quality and thoughtful design.

  • We deliver direct to your door across Australia, giving you hassle-free supplies so you can focus on bigger things (yes, we mean your life, not your loo).

Our Promise

Ultra-soft, ultra-strong

Because you shouldn't feel like you're sacrificing one for the other.

Eco-first

From materials to packaging, we're committed to reducing waste and preserving resources.

Transparency you can trust

We believe you deserve to know what's in your roll, where it comes from and how it was made.

Accessible luxury

Premium doesn't mean pricey. You get the best, without the premium mark-up.

The big picture

We're not just here to supply toilet paper

We're here to shift how everyday essentials are made, consumed and perceived. Because if you can make a difference in something as "mundane" as toilet paper, you can start to re-imagine other parts of daily life too. With every pack, you're joining a movement toward smarter consumption, better materials and a cleaner planet.

Our Values

Respect for the planet

We honour the environment in every decision, from fibre to delivery.

Quality without compromise

Softness, strength and sustainability—yes, we nailed it.

Honesty & humility

We'll never claim to be perfect—but we'll be transparent and accountable.

Community & care

We're in this together. You're part of the WIPE IT community, and we love hearing from you.